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Segmenting your email marketing lists
How to ensure your marketing emails are sent to carefully targeted recipients by segmenting your lists and tailoring your email message to secure more sales.
TV, radio and cinema advertising
How radio, TV, and cinema advertising can help you reach your target audience, the costs you may incur and how to make the most from each of these mediums.
Get to know your customers
The benefits of improving your relationship with your customers by learning more about who they are and their purchasing behaviour.
What happens if I can't resolve a customer complaint?
What to do when you can't resolve a complaint with a customer including seeking advice from Consumerline and resolving through the small claims court.
What do I have to do if a customer complains?
Establish your responsibilities under the Consumer Rights Act 2015 when a customer complains about goods, services or digital content you have sold to them.
Your responsibilities at the time you sell goods
Find out your responsibilities when you sell goods, including describing them accurately and ensuring their quality, safety, durability and fitness for purpose.
Consumer rights when buying digital content
Consumers have a number of rights when buying digital content such as computer games, TV programmes, books, computer software or mobile device apps.
Consumer rights when buying services
Consumers have a number of rights when buying services, including the right to a repeated service when the original was not completed with care and skill.
Consumer rights when buying goods
Consumers have numerous rights when buying goods, including the right to reject unsatisfactory goods and get a refund.
Reduce the environmental impact of transport logistics
Help to help tackle environmental issues and save money for your business by changing your distribution methods.
What is a grey fleet?
How to manage privately-owned vehicles for business use, including health and safety requirements for a grey fleet.
Transport - find a case study
Transport case studies to help with transport issues in your business
End dates for non-zero emission vehicle sales
Pathway for decarbonisation of cars, vans and HGVs in the UK with key dates for ending petrol and diesel vehicle sales.
Create an online shop
The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started.
Set up an online shop with an e-commerce package
Setting up an online shop with functionality such as payment systems, catalogue management and order processing and the e-commerce packages that you will need.
Set up an online shop designed for your business
A custom-made online shop built specifically for your business can offer a good shopping experience for your customers and integrate with your systems.
Plan to set up an online shop
The practical issues involved when planning to set up your online shop, including delivery, online payments, customer care and security precautions.
Set up a basic online shop
Setting up a basic online shop and the equipment and hosting packages you will need including hosting and online payment system.
Benefits of selling online
The advantages to your business of selling online including operational cost savings, reduced processing cost, attracting new customers and gathering data.
Workplace transport safety
It's your responsibility to minimise risks from any kind of transport, from manual handling to heavy vehicles.