Search results
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Funding for needle free medicines delivery technologies
Apply for a share of up to £1 million for the development and manufacturing of needle free technologies to administer medicines.
Basecamp Boston 2024 open call
Apply from 29 January for a chance to connect with US mentors and get insights to scale your business.
Go Succeed: Social Enterprise Bootcamp
Bespoke mentoring and exclusive workshops to help social enterprises enhance their skills.
Digital Innovation Fund: Call 2
Grant funding of up to £50,000 per project is available to help manufacturing businesses with sensor installation, data analysis, and more.
Tax return reminder for cryptoasset users
Anyone with cryptoassets should declare any income or gains above the tax-free allowance on a Self Assessment tax return.
Employer opportunity at Lisburn and Castlereagh Job Fair
Employers interested in exhibiting should register their interest on or before 5pm on Friday 26 January 2024.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Types of direct marketing
The types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
Direct mail
What direct marketing is, tips for a successful direct marketing campaign and the typical items you might include in your mailing campaign.
Consultation on alternative routes to market for new nuclear projects
Views sought on government investment in advanced nuclear technologies to enable progress of high-value projects.