Search results
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Competing fairly
How to ensure your business complies with competition law
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Grow a tourism business
How to plan to grow your tourism business in Northern Ireland and take advantage of the growing tourism market including major events, screen and food tourism.
Planning to grow a tourism business
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Tourism industry events and awards
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile
Funding support for growing a tourism business
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Digital marketing for tourism businesses
How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.
Branding for tourism businesses
Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.
Training for the tourism sector
Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training
Price comparison rules: competitors
Complying with the law when you compare your selling prices to the prices that other traders charge and avoiding giving misleading pricing information.
Price comparison rules
How to stay within the law when you make price comparisons for your products or services and avoid giving misleading pricing information.
Price comparison rules: previous prices
Complying with the law when you compare your new selling prices to prices you charged previously and prevent giving out misleading information.
Pricing inspections
What to expect when a trading standards officer visits your premises.
Pricing information
Guidance for traders on the regulations covering selling price information they provide to consumers to prevent misleading them.
Running an e-commerce website
The activities you will have to undertake once your e-commerce site has been launched including maintenance, marketing and security.
User experience in e-commerce
How to make an e-commerce website easy to use for the customer, including the user interface, shopping cart and payment software.
Implementing e-commerce
The different technology-related decisions to consider prior to introducing an e-commerce service including specification, domain name and web hosting.
Trading partner relationships and e-commerce
How internet-based technologies can improve relationships with your business and trading partners.