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Product development strategy
How to create a product development strategy and use tactics such as brand expansion to increase your sales and market share.
Market development strategy
How to create a market development strategy and use pricing, distribution and promotional tactics to increase your sales and market share.
Market penetration strategy
Understand what market penetration is, how to measure it and tactics to use to help you gain market share or grow revenue through sales.
Financing for business growth
Introduction to financial planning for growth, including equity, venture capital and funding from business angels.
Business assets
Introduction to business assets, including keeping asset records, valuing assets, selling assets and asset protection.
Improve the way your business operates (video)
Video explaining how to change the way your business operates to improve performance.
Difference between assets and liabilities
Assets are resources that you own, while liabilities are obligations that you have – the difference between them is your equity in the company.
Different types of business assets
Assets are resources that your business owns or leases that provide economic value - for example cash, equipment or intellectual property.
Protecting your business assets
How to protect your business' financial, physical and intangible assets by following good asset protection practices.
Transferring and selling assets
Understand the differences between an asset sale and a share sale, the types of asset disposal and the relevant tax implications.
Importance of assets in business
Assets are crucial in helping you generate revenue, increase your business’ value and facilitate the running of your business.
Managing assets in business
Systems, processes and standards that can help you efficiently monitor and manage your business assets.
Business asset valuation
How to determine the value of your tangible and intangible business assets, and find out how much your intellectual property is worth.
Intangible assets
Intangible assets are non-physical resources, such as brand, reputation and intellectual property, which help you generate value for your business.
Tangible assets
Tangible assets are physical items of value in your business - including current assets like cash, and fixed assets like machinery, property and stock.
Funding and support for collaboration
Where to find advice, support and funding for business collaboration in Northern Ireland.
Five stages of project management
Understand the distinct project management stages, and processes you need to follow to move the project from conception to conclusion.
Advantages and disadvantages of franchising your business
The benefits and potential drawbacks of using franchising to grow your business.
Advantages of an employee buyout
An employee buyout can help preserve your business and employees jobs, and deliver a fair price.
Find out about franchise opportunities
How and where to find out about franchise opportunities.