Search results
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Accurate descriptions: Rules for describing your products and services
How to describe your products and services in a lawful way in line with consumer protection legislation.
Bidding for overseas government procurement opportunities
Information for UK businesses about overseas government procurement opportunities.
Advantages and disadvantages of X for business
There are advantages and disadvantages for businesses using X to reach their audience online, consider the benefits and challenges before you start.
Set up and run an X account for business
How X works and how you can use it as part of your marketing plan, including setting up your profile, getting started and running the account.
X advertising
How to choose the right advertising option on X to meet your campaign goals, and how to use the targeting options to find your audience.
Resolving public sector tendering problems
Sources of help to resolve tendering problems in the EU.
Where to find out about tender opportunities in Great Britain and Ireland
Information on where you can find out about potential public sector contracts in Great Britain and Ireland.
Conducting research when buying a business
How to research and analyse information on an existing business you are thinking of buying.
How to use X for business (video)
A short video tutorial on how businesses can set up and run a X account and use it to reach their audience and promote their products and services
X for business
The benefits and challenges of X for business, how to set up and manage an account, use advertising and track and evaluate your success.
Product life cycle management
Introduction to PLM, including tools, systems, and the substantial benefits it can bring to your business.
Social media and search engine optimisation (SEO)
Understand how to get started with social media search engine optimisation (SEO) and how it can benefit your business.
Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.