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How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Chemical manufacturing water efficiency
How chemical industry businesses can use simple, cheap operating practices to reduce water use and save money.
Energy efficiency in paper and cardboard production
How paper and cardboard producers can cut their energy costs and meet Energy Performance Certificate requirements.
Paper manufacturing and renewable energy generation
Renewable energy sources for paper and cardboard producers, such as solar, wind and water power, and biomass.
Compressed air energy efficiency
How to reduce energy consumption and save money when you use compressed air in your business activities.
How to improve the performance of your compressed air system
Suggestions for changes you can make to your compressed air system to improve overall energy efficiency.
Chemical manufacturing site pollution incident prevention
How you can prepare and deal with pollution incidents to minimise the risk of fines and clean-up costs.
Uses for compressed air in business
Examples of how compressed air is used by industry, where wastage typically occurs, and how it's regulated.
How to cut compressed air costs
Straightforward steps you can take to increase energy efficiency without big changes to your compressed air system.
Chemical manufacturing and water and sewer discharge
Types of water pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and land contamination
Types of land pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and noise pollution
How to avoid noise pollution, nuisances, and health and safety impacts from your chemical manufacturing activities.