Search results
When do I need to hire a salesperson?
Assess your recruitment needs and don’t employ sales staff until you’re sure you need to – consider your current opportunities and resources.
The right pay package for your salespeople
How to create the right pay package for salespeople, balancing basic pay, commission, and non-financial incentives to attract, motivate, and retain them.
Hiring the right sales people
Uncovering the sales skills you are looking for during a recruitment interview such as assertiveness, enthusiasm and self-motivation.
Recruiting new salespeople
Methods of recruiting sales staff including advertising, networking and using recruitment agencies.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Direct mail
What direct marketing is, tips for a successful direct mail marketing campaign and the typical items you might include in your mailing campaign.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Types of direct marketing
Types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
What are environmental claims?
An overview of what business environmental claims are and when they are misleading for consumers.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Manage social media security
Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.