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Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Types of direct marketing
Types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
What are environmental claims?
An overview of what business environmental claims are and when they are misleading for consumers.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Manage social media security
Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Legal implications and best practice using social media
Legal considerations when using social media including how to protect your brand, privacy, data protections and complying with online advertising standards.
Clear and unambiguous environmental claims
Environmental claims should be worded in a way which is straightforward so that consumers can easily understand them.
What is change management?
Introduction to organisational change management and its role in creating and sustaining a successful business.
Types of organisational change
Discover the different types of change in business, and their impact on individuals, groups and the whole organisation.
Change management process
Introduction to the organisational change management process, and how to effectively manage change in your business.
Change management models
Overview of the change management models, methodologies and tools to help you plan and manage change efficiently.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Direct movement of goods from Northern Ireland to Great Britain
Find out more about moving goods directly from NI to GB.