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How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Bringing live animals to NI from EU via the GB landbridge
The procedures to follow for transit of live animals moving from EU to Northern Ireland through GB only
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Export or move live animals and animal products to the EU or Northern Ireland
What you need to do to export or move live animals, products of animal origin and animal by-products to the EU or Northern Ireland
Sanitary and phytosanitary (SPS) checks: live animals transiting the GB landbridge
Requirements for moving live animals from EU routed through GB to NI, or live animals from NI routed through GB to EU
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Assess your skills and resources for exporting
Exporting demands extra time, money and skills.
Northern Ireland Retail Movement Scheme: groupage and mixed load consignments
How to move groups of agrifood products from Great Britain (England, Scotland and Wales) to Northern Ireland, which may include consignments of Northern Ireland Retail Movement Scheme (NIRMS) goods and consignments of non-NIRMS goods.
Customers' rights to challenge unfair contract terms
Limits on restrictions and exclusions of liability, unfair and unclear contract terms that protect customers from businesses using unfair small print.
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Select a commercial agent
Sources of information on commercial agents and the qualities you should look for in an agent including their history, financial security and reputation.
Export or move composite food products
Find out what a composite food product is, and the rules you need to follow to export or move these products.
Importing or moving fish to the UK
How to import or move fish for human consumption to the UK.
Break-even analysis when exporting
Use a break-even analysis to determine how many products you must sell and at what price in order to make a profit.
Difference between a quotation and an estimate
The difference between a price quotation and an estimate, and when each may be appropriate.