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Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Research product and packaging changes for export
Adjusting your product to comply with law overseas.
What do businesses need to do when making environmental claims?
Responsibilities when making environmental claims and what can happen if you don’t comply with consumer protection law.
Green Claims Code checklist
Thirteen statements which businesses can use to understand how to implement and use green claims responsibly.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Your export packaging options
The ways you can choose to ship your goods, from loose and unpacked to palletised and containerised.
Where to buy export packaging and labels
How your business can find reliable suppliers of export packaging and sources of knowledge and expertise in the sector.
Advantages and disadvantages of researching export markets
The benefits and potential drawbacks of researching export markets before selling to them.
Substantiate your environmental claims
Businesses should provide evidence, which can be verified, to support their objective or factual environmental claims.
Truthful and accurate environmental claims
How to avoid misleading consumers by giving them an inaccurate impression, even if those claims are factually correct.
Clear and unambiguous environmental claims
Environmental claims should be worded in a way which is straightforward so that consumers can easily understand them.
Open and transparent environmental claims
The environmental claims your business makes must not omit or hide important information from consumers.
What are environmental claims?
An overview of what business environmental claims are and when they are misleading for consumers.
Fair and meaningful environmental claims
It is important that your customers are not misled by the way comparative environmental claims are made.
What to mark on your package for export
How to ensure safe transportation of your goods by using visible, durable and standardised handling instructions.
Checklist for getting your export packaging right
Issues your business should consider before packaging your goods, from packaging waste rules to insurance implications.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Top tips for conducting export market research
Five top tips to help you conduct your export market research.
Conducting in-market export research
Ways of conducting in-market research on export markets.