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Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
Preparing to sell
An overview of what you need to consider before your business sells anything including sales environments and channels.
Mobile marketing and m-commerce
This guide provides an overview of SMS marketing and mobile advertising and their advantages and disadvantages.
Factors to consider before sales
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Sales promotion examples
Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes
Avoid common mistakes in sales forecast
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
Retail sales planning
How to prepare for retail selling, including portraying the right image, building strong customer rapport, improving the shopping experience, and driving sales.
Advantages and disadvantages of using commercial agents
The advantages and disadvantages of using a commercial sales agent including cost effectiveness, sales skills and experience in new markets versus a lack of control.
Sales agents and distributors
How sales agents and distributors can help you access new markets and boost your business. Learn the differences, advantages, and strategies for selling through them.
Cashflow forecast examples
How you can use cashflow forecasts to plan for borrowing and for peaks and troughs in your business cycle.
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Establishing your sales objectives
The steps you need to take to bring your business idea to market including studying the competition and defining your strategy
Set up sales a contract
How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations
Financing from friends and family
Pros and cons of getting a loan from friends and family and your tax position on repayments.
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.