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Types of direct marketing
Types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
What are environmental claims?
An overview of what business environmental claims are and when they are misleading for consumers.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Manage social media security
Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Legal implications and best practice using social media
Legal considerations when using social media including how to protect your brand, privacy, data protections and complying with online advertising standards.
Clear and unambiguous environmental claims
Environmental claims should be worded in a way which is straightforward so that consumers can easily understand them.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Venture capital
How the venture capital investment model applies to small and medium-sized businesses seeking funding.
Using a venture capital scheme to raise money
How venture capital schemes work, who can apply and what tax reliefs are available for investors.
Who can apply for a venture capital scheme?
Eligibility criteria businesses must meet to qualify for a venture capital scheme.
Qualifying for a venture capital scheme
There are qualifying conditions for each venture capital scheme and limits on the money raised.
Types of venture capital schemes
Each of the three types of venture capital schemes have their own criteria for businesses to qualify.
The relationship between balance sheets and profit and loss accounts
How transactions in the profit and loss account can affect balance sheet entries and vice versa.
What is a balance sheet and why is it used?
Limited companies and limited liability partnerships must produce a balance sheet as part of their annual accounts.
Use accounting ratios to assess business performance
Liquidity, solvency, efficiency and profitability ratio analysis can be used to assess business performance.