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Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Industrial disputes
How to avoid industrial disputes and collective grievances with sections of your workforce, and how to resolve them.
Overtime and health and safety issues
Health and safety issues when managing overtime.
Overtime and time off in lieu
Time off in lieu of overtime and how to avoid owing too much time at the end of the year.
Overtime and flexible working
How flexible working could provide a more cost-effective alternative to overtime.
Using overtime successfully
Regulations on overtime and avoiding excessive overtime.
HR documents and templates
Key human resources forms, templates, letters, and policies to create an HR library for your business.
Responsibilities to employees if you buy or sell a business
TUPE regulations and your employees' rights if they are transferred into or out of your business.
Managing employee use of social media
How to best manage employee use of social media, including how to develop a social media policy.
Work effectively with trade unions
Employer guidance on trade unions including their roles, legal rights, effects, and benefits.
Accurate descriptions: Rules for describing your products and services
How to describe your products and services in a lawful way in line with consumer protection legislation.
Improving relations with trade union representatives
How to ensure that relations with trade union officials run as smoothly as possible.
The role of trade unions and their representatives
How employers can work with trade unions on collective bargaining, information and consultation, and attendance at disciplinary and grievance hearings.
Advantages of trade union recognition
How a recognised union can advise employers and workers on key issues.