Search results
Advantages of vocational qualifications
How vocational qualifications can develop staff skills leading to many benefits for your business
X for business
The benefits and challenges of X for business, how to set up and manage an account, use advertising and track and evaluate your success.
Social media and search engine optimisation (SEO)
Understand how to get started with social media search engine optimisation (SEO) and how it can benefit your business.
Develop a staff training plan
How to put staff training into practice once you have identified priority areas for your employees and your business.
Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Promote healthy work-life balance in your business
How employers can promote healthy work-life balance and the benefits it can bring to your business and staff.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Gain training recognition
How to get recognition and reward for your training efforts through Investors in People and various business awards.
Skills for Life and Work: Providing work experience for young people
Helping employers in Northern Ireland provide work experience for school leavers aged 16/17 years (and up to age 22 and 24 for those with extended eligibility).
Advantages of improved work-life balance
List of benefits that promoting a healthy work-life balance brings to your business and your staff.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Identify work-life balance problems
Signs that can tell employers that their staff are suffering from a poor work-life balance.
Am I legally classed as self-employed?
Determine if you are legally defined as self-employed and how this affects your business.
Workers and employees: the differences
Understand the terms 'employee' and 'worker' and what they mean for your business.
Employment status of company directors
The legal status of company directors, their responsibilities, and tax requirements.