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The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Advantages of open source software
Open source software offers many advantages to businesses, including lower costs, greater reliability and more security and control.
Types of business software
Understand the different types of business software, including bespoke and off-the-shelf software, and decide if you should buy or build your own applications.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
Sending a package abroad
How to complete a Single Administrative Document when items require a full declaration.
Importing and exporting organic food
Overview of the rules for importing and exporting organic food.
Closure of landlines and fixed telephone services
Landline phones are being moved to digital technology - understand the business implications and prepare to switch to VoIP services.
Cyber Essentials scheme
Introduction to Cyber Essentials, a UK certification scheme that helps businesses protect themselves against cyber threats.
EU VAT e-commerce package
Find out about the EU's e-commerce package that affects businesses or online marketplaces selling or supplying goods.
Find customs training providers
Find online and face to face training courses which will help you submit customs declarations