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X for business
The benefits and challenges of X for business, how to set up and manage an account, use advertising and track and evaluate your success.
Steps to avoid cashflow problems in your business
Business practices and things to consider to avoid and prevent cashflow problems before they occur.
Advantages of using a cashflow forecast
How cashflow forecasts can be used to avoid overtrading and other problems.
Importance of cashflow management
Why good cashflow management is critical for business success.
Cashflow management techniques
How to manage your cashflow to help speed up cash inflows and slow down cash outflows to improve overall cashflow.
Cashflow management
How to manage your cashflow and avoid cash problems in your business.
Social media and search engine optimisation (SEO)
Understand how to get started with social media search engine optimisation (SEO) and how it can benefit your business.
Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Choose insurance to suit your business structure
You may require certain types of business insurance depending on the structure of your business.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Choose an accountant for your business
How to choose the best accountant for your business' accounting, financial and taxation requirements.
What questions should I ask an accountant?
A checklist of things that you should know about any prospective accountants.
Managing the relationship with your accountant
How to manage the relationship with your accountant and how to spot problems with the relationship.
Benefits of using an accountant
An accountant can help you with business records, tax returns and auditing requirements.