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How to start telemarketing in your business
An overview of telemarketing and how to get started including finding your target audience, whether you should outsource and the costs of telemarketing.
What is telemarketing?
Definition of telemarketing and what it can be used for, including the difference between outbound and inbound telemarketing.
Telemarketing planning
How to determine the target audience for your telemarketing campaign, and how to choose a service provider.
Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.