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Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Prepare to write a site waste management plan
Deciding who will write your site waste management plan, their role and who else should be involved.
What a site waste management plan should contain
What information needs to be included in your site waste management plan for your construction site.
Identify construction waste and consider how to manage it
How estimating the types and amounts of waste on your building site will help you plan how to manage it.
Review and learn from your site waste management plan
The importance of reviewing a site waste management plan regularly to ensure it is working effectively.
What is a site waste management plan?
The different types of site waste management plan and the types of construction project they are most appropriate for.
Introduction to site waste management plans
How to prepare a site waste management plan in your business and how to implement it on your construction site.
Ventilation in the workplace
How to ensure good ventilation in the workplace.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.