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How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
How to find a venue for your gig
How to find and book the right venue for your live show.
How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Finance and funding for music businesses
An overview of the different finance options available to music businesses in Northern Ireland.
Northern Ireland Deposit Return Scheme
The latest details of a new deposit return scheme which is set to be introduced in Northern Ireland from 2025.
What are deposit return schemes?
How deposit return schemes typically work along the full supply chain from producers to retailers to consumers.
Deposit return schemes
An overview of schemes which provide a financial incentive for consumers to return drinks containers for recycling.
Funding support for creative businesses
Sources of funding support for creative businesses in Northern Ireland.
Advisory support for creative businesses
Sources of information and advice for businesses in the Northern Ireland creative industries.
Creative business support and funding
Discover where to find advice, funding and skills support for creative businesses in Northern Ireland.
Finding support and funding for my creative business - Jude Cassidy (video)
Award-winning textile designer Jude Cassidy talks about finding support and funding to grow her creative business.
Private investment for music
How to find and secure private investment to fund your music project or business.
Grants and subsidies for music
Where to find public grants and support for music businesses.
Crowdfunding for music projects
How and where to launch a crowdfunding campaign for your next music project.
Different ways to finance your music
There are many ways to finance your music business, for example through public grants, loans, private funding, sponsorship and crowdfunding.
Self-financing your music
How to fund your next music project or album out of your own pocket.