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What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Compressed air energy efficiency
How to reduce energy consumption and save money when you use compressed air in your business activities.
How to improve the performance of your compressed air system
Suggestions for changes you can make to your compressed air system to improve overall energy efficiency.
Uses for compressed air in business
Examples of how compressed air is used by industry, where wastage typically occurs, and how it's regulated.
How to cut compressed air costs
Straightforward steps you can take to increase energy efficiency without big changes to your compressed air system.
Dispose of your waste
How to cut the amount of waste your business sends to landfill and how to limit the financial costs of waste disposal.
Introduction to environmental permits and licences
How to comply with the law by getting the right environmental permits and other licences for your business activities.
Types of environmental licences and permits
Examples of the types of environmental licences and permits your business may need for regulated activities.
PPC permits and waste management licences
An overview of pollution prevention and control permits and waste management licences and the possible exemptions.
Waste disposal and landfill tax
The cost of waste disposal at landfill sites and Landfill Taxes rates, and the restrictions on types of waste disposal.
Climate change agreements (CCA)
How climate change agreements work, which businesses are eligible and which sector associations hold a CCA.