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Different ways to finance your music
There are many ways to finance your music business, for example through public grants, loans, private funding, sponsorship and crowdfunding.
Self-financing your music
How to fund your next music project or album out of your own pocket.
Music sponsorship
What are music sponsorships, where to find them and how to get an endorsement deal for your music business.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Creative sector in Northern Ireland
Introduction to the creative sector in Northern Ireland - its sub-sectors, growth and key organisations.
Challenges and opportunities in Northern Ireland creative sector
Learn about the opportunities for creative businesses in Northern Ireland, and the challenges they may encounter.
Creative businesses and employment in Northern Ireland
Key statistics on creative industries employment, number of businesses and economic impact in Northern Ireland.
Creative industries in Northern Ireland
An overview of Northern Ireland's vibrant creative industry sector, its challenges and opportunities for businesses.
Developing computer games and off-the-shelf software
An introduction to the software and games industries and best practice in starting a business.
Creative industries - find a case study
Success stories about the creative and digital entrepreneurship from UK and Northern Ireland businesses
Intellectual property in games and software
How to secure and protect your intellectual property in the video games and software industries.
Marketing and selling your games product
Things to consider when marketing and selling your video game or software product.
R&D in gaming and software sectors
Types of research and development to consider when starting a business in the video games and software industries.