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Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Gain training recognition
How to get recognition and reward for your training efforts through Investors in People and various business awards.
Skills for Life and Work: Providing work experience for young people
Helping employers in Northern Ireland provide work experience for school leavers aged 16/17 years (and up to age 22 and 24 for those with extended eligibility).
Advantages of improved work-life balance
List of benefits that promoting a healthy work-life balance brings to your business and your staff.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Identify work-life balance problems
Signs that can tell employers that their staff are suffering from a poor work-life balance.
Choose an accountant for your business
How to choose the best accountant for your business' accounting, financial and taxation requirements.
Am I legally classed as self-employed?
Determine if you are legally defined as self-employed and how this affects your business.
Workers and employees: the differences
Understand the terms 'employee' and 'worker' and what they mean for your business.
Employment status of company directors
The legal status of company directors, their responsibilities, and tax requirements.
Recruiting new staff and the alternatives
Consider if you need more staff and what alternatives there are.
IR35 and other special rules
Understand the employment status of your contractors and the off-payroll working through an intermediary (IR35) rules.
What questions should I ask an accountant?
A checklist of things that you should know about any prospective accountants.
Managing the relationship with your accountant
How to manage the relationship with your accountant and how to spot problems with the relationship.
Recruiting staff
Consider why you need more staff and how you can recruit the ones that best meet your needs.