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Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Types of director, their duties and employment status
Detailing the different types of company directors, their duties and employment status
Choosing a director
Check that directors you plan to appoint have the right skills and expertise
Appointing and paying company directors
Dealing with company directorial appointments and deciding on how to pay them
How to recruit directors
How to find and recruit company directors
Effectively manage your company directors
Ensuring your directors perform to the best of their ability by using inductions, appraisals and training courses
Creative businesses and employment in Northern Ireland
Key statistics on creative industries employment, number of businesses and economic impact in Northern Ireland.
Impact of cyber attack on your business
Understand the impact of cyber attacks on businesses and their finances, reputation and consumer confidence.
Create your sales plan
How a sales plan will help you to sell your product or service
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Creative sector in Northern Ireland
Introduction to the creative sector in Northern Ireland - its sub-sectors, growth and key organisations.
Examples of popular open source products and types
Common types of open source software and examples of applications for small business accounting, project management, etc.
Choosing computer hardware for your business
Key things to consider when you choose and buy computer hardware for your business.
Promoting your business online
Low-cost ways to promote and market your business, products or services on the internet.
Advantages of reducing your vehicle emissions
How reducing vehicle emissions can benefit your business by reducing costs and improving your environmental performance.
Distance selling
The rules and regulations on distance selling (eg phone, mail order, online) and how to do it effectively.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.