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Ten key steps to successful exporting
Tips for how to improve your chances of exporting successfully
Choosing the right export markets
Focusing on export market opportunities that suit your strengths.
Manage export contracts and logistics
Understanding export contracts, delivery and payments.
Plan your export market entry strategy
Choosing the right distribution channels and ways of promoting your product in overseas markets.
Register a trade mark in the UK
Apply to the Intellectual Property Office to register your trade mark in the UK
What is a trade mark?
What can be registered as a trade mark in the UK and the difference between acceptable and unacceptable trade marks
Creating a new product development team
Build teams that can bring different skills into your product or service development and work together effectively
Screening new product or service ideas
How to evaluate if your business idea is viable, and what criteria to use to screen new product or service ideas
New product development process
Understand the key stages of new product development process (NPD process), from generating ideas and concepts, to product launch
Pricing strategy for a new product or service
Establishing a pricing strategy for a development project to determine how much to invest in it
Marking of patented products
What is patent marking and how to mark your products correctly to show that you have a patent or patent pending rights
How to protect new product ideas
Different ways in which you can protect your new product or service ideas and concepts
Test the market
How to develop ideas through the process of prototyping, market testing, brand building and pricing
Generating ideas for new products and services
How to generate ideas for new products and services, and evaluate those that are worth investing in
Researching new product and service ideas
How to research your new product or service ideas to make sure they can succeed in the market and meet customer needs
Passing off: definition, remedies and defences
Understand the common law of passing off, possible remedies for trade mark misrepresentation and passing off defences
How to make money from trade marks
Different ways to monetise your trade marks include licensing, transferring or mortgaging your marks, or using them to promote your business
Benefits of trade mark registration
Discover the advantages of registering a trade mark, and how registration helps to protect your business' profits, brand and reputation
Selecting a strong trade mark
How to choose a strong, distinctive trade mark for your product or services - key considerations and mistakes to avoid
How to register a trade mark
An overview of the UK trade mark registration process - how to apply, how much it costs and what to expect when you apply