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Creative sector in Northern Ireland
Introduction to the creative sector in Northern Ireland - its sub-sectors, growth and key organisations.
Examples of popular open source products and types
Common types of open source software and examples of applications for small business accounting, project management, etc.
Choosing computer hardware for your business
Key things to consider when you choose and buy computer hardware for your business.
Promoting your business online
Low-cost ways to promote and market your business, products or services on the internet.
Distance selling
The rules and regulations on distance selling (eg phone, mail order, online) and how to do it effectively.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Key health and safety management legal obligations
Staying up to date with your legal responsibilities for health and safety to protect staff, customers and visitors, have liability insurance and have a policy.
Control and review your health and safety management systems
Keeping records and driving continual improvement of health and safety management through setting targets, regular reviews and audits.
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
What is open source software?
What is open source software, how does it work and how is it different to proprietary, closed-source software.
Tips for selecting open source business software
How to choose what open source software to use in your business and make sure that you get the most of it.
Find support for open source software
Where to find support and training for implementing open source solutions in your business.
Using the internet for business
Reasons for using the internet in business, main considerations and common pitfalls businesses should be aware of.
Advantages of using internet in business
Using internet in business can increase your profits, reduce costs and help you work more productively.
Types of e-commerce business models
Basic e-commerce models are business to business (B2B) or business to consumer (B2C), although other models exist.
Email and internet acceptable use policy
An acceptable use policy can help limit risks and data breaches, ensure compliance and protect your business reputation.
Advantages and disadvantages of using email for business
Understand the key benefits and downsides of using email for business, and how to use email technology more effectively.