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How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Writing a business plan for a European bank
What to include in any business plan used to apply for financing from a European bank.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Tourism - find a case study
A range of case studies showing how Northern Ireland tourism providers have overcome business challenges.
Screen tourism business help and support
Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland
Business budgeting
The importance of managing a budget as part of your business planning and how to create one.
What should be included in a business budget?
Projected costs, revenues, cashflow and profit are some of the elements to include in a budget.
Creating a business budget: key steps
Managing the financial side of your business, including advice on how to create a budget.
Creating a budget for your business
How to create, review and manage a budget for your business, and what elements to include in it.
Budgets and business planning
Definition of a budget and the advantages of using one, including clear allocation of resources.
Using your budget to measure business performance
Benchmark your business using your budget projections and key performance indicators.
Reviewing your business budget regularly
When and why to review your budget and the main steps involved.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Advantages and disadvantages of business angel funding
Investment from a business angel could help your business but it’s also important to consider any disadvantages of using an angel investor.