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How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
How to find a venue for your gig
How to find and book the right venue for your live show.
How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Finance and funding for music businesses
An overview of the different finance options available to music businesses in Northern Ireland.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Choose between single or multiple supplier strategy
Advantages and disadvantages of single sourcing vs multiple sources of supply, and when two or more suppliers may be better than one.
Criteria for selecting a supplier
Critical factors you should consider when searching for potential suppliers for your business – including whether to choose single or multiple sources of supply.
Shortlisting potential suppliers
How to shortlist reliable suppliers and choose the right ones that could meet the needs of your business.
Choosing suppliers for your business
Critical factors to consider when choosing and evaluating suppliers for your business.
Advantages and disadvantages of accounting software
Find out how the right accounting software can help your business, and understand the potential pitfalls.
How to keep business accounts
Different ways of keeping small business accounts, including spreadsheets and accounting software packages.
Supply chain software security issues
Understand the security risks associated with the use of supply-chain software, including internal, external and partner risks.
How to choose supply chain management software
Understand the different SCM software options, and decide if planning or execution software is a better choice for your business.
Challenges in supply chain software implementation
Common difficulties with introducing new supply chain management systems into your business, and how to deal with them.