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Reduce business costs to increase profits
Analyse your direct and indirect business costs to control and reduce expenditure and maximise your profit.
Enter new markets to increase profits
Increase your profitability by extending your products and services into new sectors or territories.
Improve productivity to increase profits
Understand the relationship between productivity and profitability - their differences and impact on your business' bottom line.
Target your most profitable customers
How to identify your best customers and sell more products or services to those customers that will deliver the most profit.
Strategies to increase sales revenue
Try these strategies to increase your sales and boost the profitability of your customers, product lines and business.
Calculate your profit margins
How to work out your gross profit margin and your net profit, and use these measures to increase revenue and profitability of your business.
Dealing with subject access requests under the UK GDPR
How to handle subject access requests effectively and within the legal timeframe under the UK General Data Protection Regulation.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.