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Advantages and disadvantages of digital marketing
Understand the benefits and downsides of digital marketing over traditional marketing methods including global reach, lower costs, measurable results and high competition.
Business growth: IT systems and processes
Choosing suitable IT systems and developing the right policies and procedures can assist in the growth of your business
Project management organisational structure
Pros and cons of project management organisational structure, and how having separate project teams can benefit certain businesses.
ISO 9001 quality management standard
Introduction to the ISO 9001 standard, its requirements and the quality principles you must satisfy for ISO certification.
Basic principles of project management
Follow simple project management principles to define your project's objectives, and understand its constraints and life cycle.
Comply with the Children's code to protect children's privacy online
Overview of the data protection code of practice for online services likely to be accessed by children.
Alcohol sales and young people
Guidance on the legal requirements for selling alcohol and on preventing the sale to minors under 18.
Design and print your business stationery
Include the correct information on business stationery, design it to project the best image for your business and print it cost-effectively.
Advantages of branded business stationery
Whether created in-house or professionally designed, your stationery should project a consistent business image and communicate your brand identity.
Legal requirements for business stationery
You legally must include certain details such as VAT numbers on invoices and registered addresses on business stationery.
Print your business stationery
Guidance on finding suitable stationery printers, ensuring they can produce the desired work, calculating costs and in-house printing.
Types of business stationery
Order stationery like letterheads, invoices, compliment slips, and business cards based on your needs and anticipated quantities.
Your responsibilities if you sell services
Find out your responsibilities when you sell services including providing services with care and skill within a reasonable time and for a reasonable charge.
Age-restricted video and game sales
Age-restrictions, ratings and classifications for video works such as films and video games.
Market research and market reports
How to use market research and market reports to understand your marketplace, your customers and their behaviour for better targeting.
Difference between quantitative and qualitative research
The main differences between qualitative and quantitative field research and the basics of using each for your business’ market and customer research.
Primary and secondary market research
Sources of information you can use to learn more about your market business libraries, trade associations, business news and your own data.
What products and services are age-restricted by law?
Products and services that may only be sold to people above a certain age in Northern Ireland – including minimum ages.
Selling age-restricted products online
How to comply with the law when you sell age-restricted products such as alcohol and tobacco online.
Prevent underage sales
Age verification systems to help your businesses prevent underage sales, including accepted forms of ID and how to refuse sales.