Search results
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Growth through sales
Understand how increasing your sales and improving your sale process (online or offline) can help you grow your business
An overview of NI creative media industry
Key facts about the UK's and Northern Ireland's creative media sector.
An overview of the UK's publishing sector
Key facts and statistics about the UK's publishing sector, and how the sector is regulated.
Copyright in media industries
Importance of copyright protection when working in broadcasting or publishing, and how to protect your original works.
Music, photography, visual art and comedy
Discover opportunities available to businesses starting up in the creative and performing arts sector.
Visual art, comedy and performing arts
How to start a performance or a visual arts business in Northern Ireland.
Photography
What you need to know if you are starting up a photography business.
Music
Key considerations if you wish to turn an interest or talent for music into a business.
Protecting your creative work online: top tips
Simple tips to help you deal with copyright infringement and protect your images, designs and other creative work online.
Publishing and broadcasting
An overview of the UK's publishing and broadcasting sectors.
Creative industries
Business advice and guidance for Northern Ireland creative industries
Venues and musical events
Guidance on organising live events and the business requirements involved.
Arts and crafts
Information and guidance on starting up an arts and crafts business in Northern Ireland.