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Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
Improve health and safety in your business
Set high standards in health and safety to compete successfully for contract work when preparing your business to tender
Trading partner relationships and e-commerce
How internet-based technologies can improve relationships with your business and trading partners.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Running an e-commerce website
The activities you will have to undertake once your e-commerce site has been launched including maintenance, marketing and security.
User experience in e-commerce
How to make an e-commerce website easy to use for the customer, including the user interface, shopping cart and payment software.
The induction process for new salespeople
How to create an induction process for new salespeople, including training tips, industry insights, and best practices for onboarding your sales team.
Manage your sales team
How to manage and motivate your sales team with clear strategies, roles, and data-driven performance tracking.
Setting sales targets
Set clear sales targets linked to incentives such as commissions and bonuses for your sales team, covering new sales, renewals, and converting lapsed customers.
When do I need to hire a salesperson?
Assess your recruitment needs and don’t employ sales staff until you’re sure you need to – consider your current opportunities and resources.
The right pay package for your salespeople
How to create the right pay package for salespeople, balancing basic pay, commission, and non-financial incentives to attract, motivate, and retain them.
Hiring the right sales people
Uncovering the sales skills you are looking for during a recruitment interview such as assertiveness, enthusiasm and self-motivation.
Recruiting new salespeople
Methods of recruiting sales staff including advertising, networking and using recruitment agencies.
Strategic planning for business growth
Understand the importance of a clear and effective strategic plan to enable the growth of your business
How do you develop a strategic plan?
List of elements to include in your strategic plan - from your vision statement to your key goals for implementation.
Steps in the strategic planning process
Overview of strategic planning and management, and the importance of involving different levels of staff in the process
Key elements of strategic planning
Understand the essential questions that you should consider as part of your strategic planning process