Search results
Grow your business organically
Difference between organic and inorganic business growth; their pros and cons, and how to grow your business organically.
Compete to win business
How to overcome competition in business and find ways to win customers and business from your competitors.
Find new business opportunities
How to spot new business opportunities, find ways to exploit them and successfully compete for new business.
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
Use competitor research to improve your business
The ways you can improve your business using knowledge about your competitors.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
10 CSR activity ideas for positive social impact
Examples of meaningful CSR initiatives to help you encourage teamwork, build reputation, and contribute positively to the community.
Create a knowledge management strategy
How to develop a knowledge management strategy, and use it to transfer, share and use knowledge to grow your business.
Sharing knowledge in your business
How to share knowledge effectively and efficiently between different people and areas in your business.
Knowledge management systems
Overview of the systems you can use to manage knowledge in a business - eg data mining, analytical and reporting tools.
Knowledge management and your business (video)
Watch this short video to find out how to implement knowledge management in business to gain a competitive edge.