Search results
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Supplementary protection certificates (SPCs) and the Northern Ireland Protocol
How the Northern Ireland Protocol affects supplementary protection certificates (SPCs), and what it means you need to do when applying for an SPC and afterwards
Trade marks and geographical indications
Guidance for businesses and organisations on the relationship between trade marks and geographical indications (GIs)
Using robotics to improve our business operations - Irwin's Bakery (video)
In this case study, Aaron Harrigan from Irwin's Bakery discusses the business benefits of introducing automation and robotics into their manufacturing process
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
EU trade mark protection and comparable UK trade marks
Guidance for businesses and organisations holding EU trade marks at the end of the transition period
Using digital innovation to benefit our business - GRAHAM Group (video)
Shervin Yousefzadeh and Victoria Allen from GRAHAM Group talk about the company's digital transformation
Using robotics to increase efficiency in our business - NC Engineering (video)
Robert Nicholl from NC Engineering describes how the company has introduced automation and robotics in their manufacturing process to increase their efficiency and competitiveness
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
Understanding social value in public procurement
What social value is in public sector procurement, how you demonstrate it in a tender submission and what resources are available to assist your business.
The Consumer Rights Act
Understand the implications of the Consumer Rights Act 2015 and the responsibilities you have under it to the consumers who buy your goods or services.
Customers' rights to return goods
What you must do when selling to customers and their rights to redress for goods that aren’t as described, are unfit for purpose or are unsatisfactory.
Returns and the law
How to deal with requests for refunds and returns , what your legal obligations are to offer or refuse a return and consumer’s rights when goods are faulty.
What is a warranty?
How warranties work and what you must do if you offer one.