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Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Northern Ireland public sector contract rules
How EU rules govern how Northern Ireland public sector contracts are advertised and processed.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.
Weights and measures rules for licensed premises
Weights and measures rules for licensed premises including approved measures of alcohol and pricing information.
Address for service for intellectual property rights
Overview of the rules governing address for service for intellectual property rights in the UK.
Five ways to manage your client-agency relationship
What steps you should take to manage the relationship with your advertising agency including maintaining regular contact and setting confidentiality agreements.
Selling fireworks
Fireworks retailing rules and responsibilities for businesses in Northern Ireland including how to apply for a licence to sell fireworks legally and safe storage.
Artificial intelligence in business
Discover what artificial intelligence is, the possible applications of AI in business, and their benefits to your business.
Risks and limitations of artificial intelligence in business
Find out about the risks of artificial intelligence for your business, and possible limitations of these new technologies
How are businesses using artificial intelligence?
How to use artificial intelligence to improve your business performance, operational management, marketing and customer services, or simply seize new business opportunities
What is artificial intelligence (AI)?
Artificial intelligence refers to machines capable of intelligent behaviour - here's the definition, the difference between weak and strong AI, and how they are used in business
Product life cycle
Key stages of product life cycle, and how you can use this information to increase profits and generate sales.
Protecting consumers' economic and legal interests in the EU
Consumer rights protection in the European Union for transactions involving holidays, credit, toys, chemicals, financial services, energy and online purchases.
Product labelling and packaging in the EU
EU rules and regulations relating to product labelling and packaging including product origin and production, genetic modification, food, nutrition and plastics.
Providing consumer information in the EU
How to find and provide product information to your customers while complying with European Union regulations that aim to protect consumers from being mislead
Consumer safety in the EU
Rules and regulations in the European Union to ensure products are not dangerous to consumers, for instance cosmetics, foodstuffs, toys and explosives.