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Business plan: your operations
Information to include about how you will source, procure, create and deliver the goods or services you will be selling.
Identify how much money your start-up business will make
Concentrate on cashflow estimates in the first year, not expected profit, to help ensure your business stays afloat
Forecast your personal financial needs when starting a business
How to make a realistic assessment of your personal financial needs for the first year of your new business
Cut business costs to increase start-up cashflow
Some simple, common-sense steps to consider when trying to make significant start-up business cost savings
Alternative income sources for start-ups
How you can find other sources of income during the critical early days of running your start-up business
Product life cycle management
Introduction to PLM, including tools, systems, and the substantial benefits it can bring to your business.
Social media and search engine optimisation (SEO)
Understand how to get started with social media search engine optimisation (SEO) and how it can benefit your business.
Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Ten ways to make your advertising campaign a success
Ten questions to help ensure your advertising campaign is working effectively including understanding the objectives and agreeing measures of effectiveness.
Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.