Search results
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
Understanding social value in public procurement
What social value is in public sector procurement, how you demonstrate it in a tender submission and what resources are available to assist your business.
The Consumer Rights Act
Understand the implications of the Consumer Rights Act 2015 and the responsibilities you have under it to the consumers who buy your goods or services.
Customers' rights to return goods
What you must do when selling to customers and their rights to redress for goods that aren’t as described, are unfit for purpose or are unsatisfactory.
Returns and the law
How to deal with requests for refunds and returns , what your legal obligations are to offer or refuse a return and consumer’s rights when goods are faulty.
What is a warranty?
How warranties work and what you must do if you offer one.
Extended warranties for domestic electrical goods
Your responsibilities if you provide extended warranties on domestic electrical goods, including the information you must supply to customers on price and statutory rights.
What is a guarantee?
How guarantees work and what you must do to honour them to your customers, including how the Consumer Rights Act applies in relation to guarantees.
Returns and refunds, warranties and complaints
Customers' legal rights to return goods, receive refunds for goods, complain about unsatisfactory goods and make claims under guarantees and warranties.
Delegation skills for business owners and directors
Why effective delegating of business tasks can be efficient time management and how to best go about it.