Search results
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
Sending a package abroad
How to complete a Single Administrative Document when items require a full declaration.
How to write an environmental policy
What an environmental policy is, how to write one for your business and the advantages of an environmental policy.
How to recycle your business waste
How to recycle your business waste in Northern Ireland to reduce the costs of waste collection, transport and disposal.
Reduce your business waste to save money
Your options for reducing and dealing with business waste and the benefits of choosing more sustainable practices.
Which waste materials can be recycled?
Examples of different types of waste materials that can be recycled and the options for reusing them.
Benefits of buying sustainable goods and services
How making sustainable purchases can benefit your business and the environment and address social issues
Process control systems in industrial processes
How process control systems direct production processes, minimise variations and regulate product consistency.
What is an environmental risk assessment?
How an environmental risk assessment helps you to control the threat of your business causing harm to the environment
Components of a compressed air system
An overview of the components of a typical compressed air system your business might use and how they work.
The benefits of an environmental policy
The business benefits of having an environmental policy, such as improved communication and new business opportunities.
What are organic solvents?
Examples of organic solvents, what they are used for in business and why you should use and store solvents carefully.
Waste disposal best practice
Best practice guidelines for disposing of your business waste and how to apply the waste management hierarchy.