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How to keep your environmental policy up to date
How to ensure continual improvement in environmental performance by keeping your environmental policy up to date.
Checklist for writing an environmental policy
A simple checklist for how to draft an environmental policy which is appropriate to your type of business.
How to format your environmental policy
How to plan and develop an environmental policy according to the needs and culture of your business.
How to integrate an environmental policy into your business
Improve supplier relationships, consider environment-related investment, and set objectives for an efficient policy.
Extending the scope of your environmental policy
How to extend your environmental policy to take into account corporate social responsibility and greater sustainability.
Use your water monitoring information to save money
Using the information provided by the water balance and benchmarking to identify and implement cost savings.
Finalise the detail of your water balance
How to ensure you build the most comprehensive water balance by identifying less obvious water usage in your business.
What is water use benchmarking?
Some of the different types of water use benchmarking approaches and the benefits of water use benchmarking.
Quantify and record your water use
Precise measurement and recording of inflows and outflows is the final stage in understanding the water balance.
How to benchmark your water use
What the process involves for benchmarking against other businesses to compare your water usage and waste.
What is a water balance?
How a water balance can show where water enters and leaves your business, as well as its uses and costs.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Types of direct marketing
The types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
Direct mail
What direct marketing is, tips for a successful direct marketing campaign and the typical items you might include in your mailing campaign.
Developing a pricing strategy
What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.