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How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Recruiting and supporting migrant workers - Avondale Foods (video)
Mia McKeown from Lurgan-based business Avondale Foods explains how they recruit, employ, and support migrant workers in their business.
How to support migrant workers in your business
There are many ways you can support migrant workers in your business including having the correct policies and providing appropriate training.
Local support for employers and migrant workers
Support organisations that are available to Northern Ireland employers and migrant workers.
Advantages of employing migrant workers
There are many advantages to employing migrant workers including gaining access to new skills and knowledge.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
Recruiting migrant workers
The steps you should take as an employer when recruiting migrant workers.
Sending a package abroad
How to complete a Single Administrative Document when items require a full declaration.
Importing and exporting organic food
Overview of the rules for importing and exporting organic food.
Advantages of seeking staff feedback and ideas
Business benefits of encouraging regular feedback, opinions, and ideas from your employees.
Legal considerations for breweries, cideries and distilleries
Overview of the legal considerations when producing beer and spirits, covering premises, taxes and advertising.
Communicate business information with staff
You will gain meaningful feedback and ideas from your employees if you regularly share key business information.
Exporting and importing food and drink
Information on the requirements for exporting and importing food and drink products
Beef and veal marketing standards
Marketing standards for veal and beef importers, exporters, producers, manufacturers, retailers and distributors.
Business values
Identify and establish core business values and how to communicate these with staff.
Align employee voice and collective voice
How involving trade unions and non-union representatives can establish a collective voice in your business.
Create staff forums
How you can use employee forums to seek ideas to streamine your operations and boost business performance.
Apprenticeships: delivering work-based training and qualifications to employees
Apprenticeships help employers provide work-based training and qualifications to employees aged 16 and over.