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Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Industrial disputes
How to avoid industrial disputes and collective grievances with sections of your workforce, and how to resolve them.
Overtime and health and safety issues
Health and safety issues when managing overtime.
Overtime and time off in lieu
Time off in lieu of overtime and how to avoid owing too much time at the end of the year.
Overtime and flexible working
How flexible working could provide a more cost-effective alternative to overtime.
Using overtime successfully
Regulations on overtime and avoiding excessive overtime.
Equal pay, pregnancy and maternity leave
The rights of employees who are pregnant or on maternity leave to receive pay rises and bonuses.
Benefits of carrying out an equal pay audit
How to audit your pay system to make sure it is transparent, equal and fair.
Advantages and disadvantages of using payment cards for purchases
How using credit, debit, charge and pre-paid cards can benefit your business and potential pitfalls to be aware of.
Equal pay: upcoming legal changes
Changes that will come into force in relation to the Employment Act (NI) 2016.
Defences to an equal pay claim
Valid reasons why an employer might lawfully be able to impose unequal pay and other terms of employment.
Equal pay questionnaires
The rights of employees to make enquiries about pay arrangements to find out if they receive equal pay.
Accepting card payments for goods or services
The process involved in enabling your business to accept sales using credit, debit, charge and pre-paid cards.