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Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
Types of business networks
Networks to suit your business needs and your preferred style of networking
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Dispose of fat, oil and grease in your food business
The most effective ways for catering businesses to handle, store and dispose of waste fat, oil and grease.
The cost of using fat, oil and grease for food businesses
The costs catering businesses may have to pay when using and disposing of fat, oil and grease.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Dealing with fat, oil and grease in your food business
How caterers and food businesses can reduce costs, risk and environmental damage by dealing with fat, oil and grease correctly.
Skills support for food and drink businesses
Skills support and development for food and drink businesses in Northern Ireland.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Ventilation in the workplace
How to ensure good ventilation in the workplace.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Higher education business support
Higher education offers a diverse range of courses and qualifications for your employees
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.