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Advantages of innovation
Benefits of innovation in business can include efficiencies, growth and increased competitive advantage, as well as enhanced reputation
Common approaches to innovation
What are the most common approaches to innovation, and how you can analyse the market, identify opportunities and find government support for innovation
Domain name and trade mark conflicts
Intellectual property issues related to internet domain names, including relationship and conflicts between trade marks and domain names
Key differences between design right and design registration
Key differences between the registered and unregistered design rights, and their different levels of protection
Advantages of protecting your designs
Understand how design can add value to your business, and why you should protect it
Unregistered design right
What are unregistered design rights, what do they protect, how long they last and how can a business defend them
Registered designs
What is a registered design, how does registration protect your design and how this can benefit your business
Copyright infringement
Learn when copyright permission is and isn't needed and how to avoid infringement
Copyright protection
Steps to follow to protect your creative work and what to do if someone infringes your copyright
The business benefits of design
Understand the advantages of design to your business, how it can increase the value of your products and services, and reduce costs and risks
How businesses use design
An overview of the many ways you can use design in business - from branding and marketing, to product design, packaging and ergonomics
Creating a design strategy for business
How to use design strategically in your business, and include it as part of your overall business strategy
Design management process
Key steps involved in managing the design process - from setting the goals to evaluating results and feedback
Maximise the success of your design projects
How to use targets to evaluate the success of your design project and to identify problems
Types of director, their duties and employment status
Detailing the different types of company directors, their duties and employment status
Structuring a board of directors
How to best structure a board of directors with responsibility for key areas of the business
Choosing a director
Check that directors you plan to appoint have the right skills and expertise
Appointing and paying company directors
Dealing with company directorial appointments and deciding on how to pay them
How to recruit directors
How to find and recruit company directors
Effectively manage your company directors
Ensuring your directors perform to the best of their ability by using inductions, appraisals and training courses