Search results
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Managing conflict
Steps you can take to prevent conflict in the workplace.
Checking the existing employment contract before making changes
How to check the details of an existing employment contract.
Consulting employees about changes to their terms of employment
When and how to consult employees and their representatives.
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Advantages and disadvantages of harmonising terms of employment
How reducing differences in pay and other terms and conditions of employment can benefit your business.
Checklist: changing an employee's terms of employment
Find out the key steps to take and pitfalls to avoid when making changes to employment contracts.
Failure to agree to employment contract changes
What to do if you can't agree changes to employment contracts with employees.
Change an employee's terms of employment
What to consider when changing an employee's contract, including your legal obligations and employee consultations.
Conflict between groups and individuals in the workplace
Identify why workplace conflict might happen between groups and individuals.
Managing conflict between groups
Guidance to help employers effectively manage and deal with conflict between groups.
When an employee dies
Practical steps to deal with the death of an employee, including informing next of kin and tax implications.
Managing conflict: formal complaints procedures
How to keep staff and maintain morale by resolving grievances effectively and quickly.
Advantages of dealing with conflict early on
Advantages of addressing conflict in the workplace as early as possible.