Search results
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Identify work-life balance problems
Signs that can tell employers that their staff are suffering from a poor work-life balance.
Am I legally classed as self-employed?
Determine if you are legally defined as self-employed and how this affects your business.
Workers and employees: the differences
Understand the terms 'employee' and 'worker' and what they mean for your business.
Employment status of company directors
The legal status of company directors, their responsibilities, and tax requirements.
Recruiting new staff and the alternatives
Consider if you need more staff and what alternatives there are.
IR35 and other special rules
Understand the employment status of your contractors and the off-payroll working through an intermediary (IR35) rules.
Recruiting staff
Consider why you need more staff and how you can recruit the ones that best meet your needs.
Recruiting full-time or part-time employees
Your responsibilities for full-time and part-time employees.
Recruiting staff on fixed-term contracts
Advantages and disadvantages of using fixed-term contracts to employ staff.
Recruiting staff: your options
Consider your options for recruiting staff for your business.
Recruiting agency workers
Information about the rules and regulations related to using agency workers.
Employment status
Understand employment status and how to check the status of different workers, employees, contractors, and directors.
Recruiting effectively to grow your business (video)
Advice on how effective recruitment will ensure you get the right people to grow your business.
Employing staff for the first time: eight top tips
When you become an employer for the first time and take on a new employee, there are important checks you must make.
Recruiting staff: seven things you should know
If you want to expand your business, one way to do this is to take on new staff.