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Rules on credit agreements
Understand the rules that govern credit agreements between businesses and consumers such as the consumer credit act and consumer contract regulations.
How to apply for a consumer credit licence
You can apply for consumer credit licensing from the Financial Conduct Authority who will assess your fitness on factors such as competence and past offences.
Rules on advertising credit
The rules governing advertisement for credit or hire facilities including providing clear, easily understood information and a representative example.
Consumer credit rules for businesses that hire out or lease goods
An introduction to how consumer credit rules affect businesses that hire or lease goods including providing a written hire agreement stating the consumer’s rights.
Consumer credit
An overview of the rules about consumer credit and whether your business needs a consumer credit licence from the Financial Conduct Authority.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Directories and local media in Northern Ireland
Sources of information, business directories, media and promotional channels for businesses in Northern Ireland
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
Types of business networks
Networks to suit your business needs and your preferred style of networking
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Ventilation in the workplace
How to ensure good ventilation in the workplace.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Higher education business support
Higher education offers a diverse range of courses and qualifications for your employees
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.