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Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Stock control systems - keeping track manually
Using inventory listing, stock codes, stock books and a simple re-order system to manage your stock
Business premises and rates in Northern Ireland
Finding the right property for your business and paying rates in Northern Ireland
Business networks in Northern Ireland
Use business clubs and forums to make contacts and promote your business in Northern Ireland
Stock control and inventory
Why stock control is important and the different methods of stock control available to you
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
Starting a business as a female entrepreneur - DELI LITES
Jackie Reid explains how she used her skills and expertise to develop her startup idea into a successful business
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Social media business opportunities and challenges
Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Managing social media in our business - The MAC (video)
Find out how arts venue The MAC (Metropolitan Arts Centre) manages their social media – Media and Communications Officer Ciaran Corr shares his experiences
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.