Search results
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Supplementary protection certificates (SPCs) and the Northern Ireland Protocol
How the Northern Ireland Protocol affects supplementary protection certificates (SPCs), and what it means you need to do when applying for an SPC and afterwards
Trade marks and geographical indications
Guidance for businesses and organisations on the relationship between trade marks and geographical indications (GIs)
Using robotics to improve our business operations - Irwin's Bakery (video)
In this case study, Aaron Harrigan from Irwin's Bakery discusses the business benefits of introducing automation and robotics into their manufacturing process
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
EU trade mark protection and comparable UK trade marks
Guidance for businesses and organisations holding EU trade marks at the end of the transition period
Using digital innovation to benefit our business - GRAHAM Group (video)
Shervin Yousefzadeh and Victoria Allen from GRAHAM Group talk about the company's digital transformation
Using robotics to increase efficiency in our business - NC Engineering (video)
Robert Nicholl from NC Engineering describes how the company has introduced automation and robotics in their manufacturing process to increase their efficiency and competitiveness