Search results
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Coronavirus: Workplace safety guidelines
Workplace guidelines and measures to help prevent the transmission of coronavirus
IPO launches trade mark pre-apply service
New service to help individuals and businesses improve their chances of successfully registering a trade mark using the power of AI
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Summer leadership programmes at Queen’s University
Impactful short courses on a range of subjects for business leaders
Tender for Growth programme for Newry, Mourne and Down businesses
Gain the skills and the confidence to identify, target and bid for public and private sector tendering and new supply chain opportunities
Experiencing a trade barrier? Let the Department of International Trade know
Consumer protection reminder for domestic home heating oil industry
Domestic home heating oil retailers and online brokers reminded of responsibility to honour agreed contracts with consumers
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
New requirements for Changing Places Toilets provision
Building Regulations updated with the aim to increase the number of Changing Places Toilets to help make our public places more accessible