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Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.
Building digital relationships with your customers
Techniques that can be used to forge successful business relationships including providing engaging content, answering FAQs and asking for registrations.
Digital marketing planning: five top tips
Top tips for planning digital marketing campaigns, including building customer personas, setting SMART objectives and measuring and optimising your campaigns for success.
Funding for virtual networks of expertise in regulatory science
Collaborations of UK based organisations can apply for grant funding of up to £50,000 to develop proposals for Regulatory Science and Innovation Networks in their area.
Increase your market share
How to increase sales and profit from existing customers, break into new markets and increase your overall share.
Legal implications and best practice using social media
Legal considerations when using social media including how to protect your brand, privacy, data protections and complying with online advertising standards.
Electricity grid development plan consultation
Views sought by SONI on its Draft Transmission Development Plan for Northern Ireland 2023-2032.
Women in Tech Conference 2024
Women in Business is hosting its annual conference for women in technology.
Smart Manufacturing Data Hub Academy
Access free learning resources to develop digital and data skills in your manufacturing business.
Sell more to your existing customers (video)
Video guide to selling more to your existing customers explaining a number of tactics to boost sales.