Search results
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Change your business structure
You may want to switch from a partnership to a limited company, or the other way round - find out the implications
Common legal structures for businesses
An overview of the most common legal structures for businesses
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Reporting Aggregates Levy
How to report Aggregates Levy including exemptions, completing your return and sending your return online
Paying Aggregates Levy
How to pay your Aggregates Levy and payment options
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
Understanding social value in public procurement
What social value is in public sector procurement, how you demonstrate it in a tender submission and what resources are available to assist your business.
The Consumer Rights Act
Understand the implications of the Consumer Rights Act 2015 and the responsibilities you have under it to the consumers who buy your goods or services.
Shares and investments - Capital Gains Tax
If you own your business, are a partner, or own shares in a business, you may be entitled to tax reliefs that reduce your Capital Gains Tax bill
Special types of employee pay
How to report employee tips or services charges, incentive awards, shares, holiday pay scheme.